Creative Consultancy | Content Strategy

Who We Are

MBED guides creative / advertising agencies, production studios, start-ups, small to mid-sized businesses, established brands and content publishers through the launch and optimization of online video. Our goal is to ensure that our clients maximize the effectiveness of their content.

MBED is based in San Francisco, California.

Meet MBED

Graham and Evan have close to a decade of experience in the creative / advertising industry as copywriters, strategists, planners, producers and all-around problem solvers.

Both are graduates of Boston University’s College of Communication.

Graham Biller emailphone

Graham worked with TEAK Digital and YouTube to write the book on how businesses can create meaningful videos and deliver targeted advertising at scale. His portfolio also includes work for Google, Logitech, American Express, and Blue Cross Blue Shield of Massachusetts. Graham is certified in display and search advertising through the Google AdWords Certification Program.

Evan Romano emailphone

Evan is an experienced strategist with expertise in digital / social campaign launches, content strategy and video production. In addition to his work with MBED, Evan leads Marketing & Strategy efforts for WEREHAUS and has taught graduate-level courses on Creative & Strategic Thinking at the Academy of Art University. He recently spoke as an Industry Hero at Miami Ad School. Previous agency gigs include Gin Lane and Mekanism where he’s worked on projects for adidas, eBay, Pepsi, GE, Samsung, Time Warner and VICE.

What We Do

  • STRATEGY [Brand, Creative, Content, Digital and Social]
  • MEDIA [Planning, Buying, Optimization and Syndication]
  • CAMPAIGN MANAGEMENT [CPC, CPV, CPE, and CPM]
  • PERFORMANCE MARKETING [Lead Generation, User Acquisition, Conversion Funnel Enhancement,
    Landing Page Optimization and SEM/SEO Best Practices]
  • COMMUNITY GROWTH + CHANNEL OPTIMIZATION [Across all Social Platforms]
  • CONTENT CREATION [Copywriting, Editorial and Video/Photo Production]
  • PUBLIC RELATIONS [Influencer + Social Engagements, Blog Outreach and Sponsorship]
  • ROBUST REPORTING [Comprehensive Tracking, Analytics and Insights]
  • GOOGLE CERTIFIED PARTNER

Creative Partners

Our Approach

I. Strategic Consultation

MBED offers strategic consultations to creative / advertising agencies, production studios, start-ups, small to mid-sized businesses, established brands and content publishers.

II. Research & Planning

We work closely with your team to audit your brand’s online presence and distill the data into creative solutions that can help you build your brand / business at any budget.

III. Launch & Rollout

OPTIMIZATION & DISTRIBUTION: Our initial approach is rooted in growing your online audience by cultivating a sense of community — usually through video content. YouTube is our recommended platform of choice but our tactics work with any and all video campaigns.

Channel optimization and increased engagement is step one; step two is delivering highly targeted views at scale.

DIGITAL PR & INFLUENCER ENGAGEMENTS: MBED drives video placements on targeted blogs, social networks, and from relevant online influencers. Our mission is to deliver engagement with the right people at the right time on a massive scale, keeping messaging and brand image top of mind.

IV. Reporting & Insights

Campaign results are carefully analyzed to drive engagement throughout your campaign among top audiences. Our reports deliver insights that influence your marketing strategies well beyond launch.

V. Ongoing Promotion, Support & Community Management

After a campaign has run its course, MBED is available for continued promotion and community management support. Contact MBED for more information.

Clients

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